A mixed methods stakeholder satisfaction study of sports events based on the case of the 2016 international children’s games

Abstract

Sports event research has displayed gaps in the analysis of different stakeholders’ perspectives and satisfaction levels. Consequently, this study aims at laying bare real-time experiences of event stakeholders via a unique mixed method research approach for explaining stakeholder satisfaction. Data were gathered on occasion of the 2016 International Children’s Games in Innsbruck, Austria via mobile ethnography using an app (n = 103), semi-structured interviews (n = 24), and participatory observations. Stakeholders’ experiences were analyzed with the confirmation/disconfirmation paradigm, revealing that catering, transport, and organization can be classified as essential factors, whereas performance factors comprise competitions, daily work, and atmosphere. The findings contribute to the sports event and tourism literature (1) by analyzing the main stakeholders’ perceptions along the entire event journey during the 2016 ICG and (2) by aiming to gather a deeper comprehension of processes among sports event stakeholders with a mixed methodological approach (mobile ethnographical app, interviews and participatory oberservations).