dc.contributor.author | Sjödin, David | |
dc.contributor.author | Parida, Vinit | |
dc.contributor.author | Kohtamäki, Marko | |
dc.contributor.author | Wincent, Joakim | |
dc.date.accessioned | 2021-04-21T12:58:21Z | |
dc.date.available | 2021-04-21T12:58:21Z | |
dc.date.created | 2020-05-06T20:16:34Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Sjödin, D., Parida, V., Kohtamäki, M., & Wincent, J. (2020). An agile co-creation process for digital servitization: A micro-service innovation approach. Journal of Business Research, 112, 478-491. | en_US |
dc.identifier.issn | 0148-2963 | |
dc.identifier.uri | https://hdl.handle.net/11250/2738918 | |
dc.description.abstract | In this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four manufacturers and their customer relationships. The results suggest that value co-creation in digital servitization is best managed through an agile micro-service innovation approach. Such an approach requires incremental micro-service investments, sprint-based micro-service development, and micro-service learning by doing to ensure customized and scalable digital service offerings. The proposed agile co-creation model provides insight into the phases, activities, and organizational principles of a micro-service innovation approach. Relational teams that pool knowledge from providers’ and customers’ strategic, technological, and operational areas are crucial to ensure successful cooperation and governance for agile co-creation. This paper offers insight into how companies engage in agile co-creation processes, with important recommendations for innovation in manufacturing firms in the era of digitalization. | en_US |
dc.language.iso | eng | en_US |
dc.rights | Navngivelse 4.0 Internasjonal | * |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/deed.no | * |
dc.title | An agile co-creation process for digital servitization: A micro-service innovation approach | en_US |
dc.type | Peer reviewed | en_US |
dc.type | Journal article | en_US |
dc.description.version | publishedVersion | en_US |
dc.rights.holder | © 2020 The Authors. Published by Elsevier Inc. | en_US |
dc.source.pagenumber | 478-491 | en_US |
dc.source.volume | 112 | en_US |
dc.source.journal | Journal of Business Research | en_US |
dc.identifier.doi | https://doi.org/10.1016/j.jbusres.2020.01.009 | |
dc.identifier.cristin | 1809714 | |
cristin.ispublished | true | |
cristin.fulltext | original | |
cristin.qualitycode | 2 | |