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dc.contributor.authorSjödin, David
dc.contributor.authorParida, Vinit
dc.contributor.authorKohtamäki, Marko
dc.contributor.authorWincent, Joakim
dc.date.accessioned2021-04-21T12:58:21Z
dc.date.available2021-04-21T12:58:21Z
dc.date.created2020-05-06T20:16:34Z
dc.date.issued2020
dc.identifier.citationSjödin, D., Parida, V., Kohtamäki, M., & Wincent, J. (2020). An agile co-creation process for digital servitization: A micro-service innovation approach. Journal of Business Research, 112, 478-491.en_US
dc.identifier.issn0148-2963
dc.identifier.urihttps://hdl.handle.net/11250/2738918
dc.description.abstractIn this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four manufacturers and their customer relationships. The results suggest that value co-creation in digital servitization is best managed through an agile micro-service innovation approach. Such an approach requires incremental micro-service investments, sprint-based micro-service development, and micro-service learning by doing to ensure customized and scalable digital service offerings. The proposed agile co-creation model provides insight into the phases, activities, and organizational principles of a micro-service innovation approach. Relational teams that pool knowledge from providers’ and customers’ strategic, technological, and operational areas are crucial to ensure successful cooperation and governance for agile co-creation. This paper offers insight into how companies engage in agile co-creation processes, with important recommendations for innovation in manufacturing firms in the era of digitalization.en_US
dc.language.isoengen_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.titleAn agile co-creation process for digital servitization: A micro-service innovation approachen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.rights.holder© 2020 The Authors. Published by Elsevier Inc.en_US
dc.source.pagenumber478-491en_US
dc.source.volume112en_US
dc.source.journalJournal of Business Researchen_US
dc.identifier.doihttps://doi.org/10.1016/j.jbusres.2020.01.009
dc.identifier.cristin1809714
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode2


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