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dc.contributor.authorSjödin, David
dc.contributor.authorParida, Vinit
dc.contributor.authorJovanovic, Marin
dc.contributor.authorVisnjic, Ivanka
dc.date.accessioned2021-04-06T09:27:37Z
dc.date.available2021-04-06T09:27:37Z
dc.date.created2020-05-06T20:12:34Z
dc.date.issued2020
dc.identifier.citationSjödin, D., Parida, V., Jovanovic, M., & Visnjic, I. (2020). Value creation and value capture alignment in business model innovation: A process view on outcome‐based business models. Journal of Product Innovation Management, 37(2).en_US
dc.identifier.issn0737-6782
dc.identifier.urihttps://hdl.handle.net/11250/2736317
dc.description.abstractIndustrial manufacturers are innovating their business models by shifting from selling products to selling outcome‐based services, where the provider (manufacturer) guarantees to deliver the performance outcomes of the products and services. This form of business model innovation requires a profound yet little understood shift in how value is created, delivered, and captured. To address this research gap, our study examines two successful and four unsuccessful cases of this shift. We find that effectiveness in business model innovation hinges on the three process phases that unfold in collaboration with the customers: value proposition definition, value provision design, and value‐in‐use delivery. We also find that that success is determined by the alignment of specific value creation and value capture activities in each phase: identifying value creation opportunities—agreeing on value distribution in value proposition definition, designing the value offering—deciding on the profit formula in the value provision design, and finally refining value creation processes—regulating incentive structures in the value‐in‐use delivery. Our process model contributes to the literature and practice on business model innovation by providing a thorough understanding of how alignment of value creation and value capture processes is ensured, whilst paying special attention to their interdependence and the interactions between provider and customer.en_US
dc.language.isoengen_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.titleValue Creation and Value Capture Alignment in Business Model Innovation: A Process View on Outcome‐Based Business Modelsen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.rights.holder© The Author(s).en_US
dc.source.pagenumber158-183en_US
dc.source.volume37en_US
dc.source.journalJournal of Product Innovation Managementen_US
dc.source.issue2en_US
dc.identifier.doihttps://doi.org/10.1111/jpim.12516
dc.identifier.cristin1809713
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode2


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