Blar i Marketing management på tittel

Viser treff 9-10 av 10

    • Valuation and Allocation of Bought Time 

      Tabrizi, Eisa Sahabeh (Doctoral dissertations at the University of South-Eastern Norway;53, Doctoral thesis, 2019)
      Time is one of the most important resources that consumers gain and spend. It is also a conceptually unique resource. I review the existing literature on time as a resource and discuss time in relation to other resources. ...

    • Value Creation in Digital Marketplace Platforms: Behind Bezos’ Napkin and Beyond 

      Reinsberg, Richard (Doctoral dissertations at the University of South-Eastern Norway;194, Doctoral thesis, 2024)
      The overall research topic of this dissertation is to understand value creation in digital marketplace platforms from a business model perspective. The dissertation starts out by focusing on digital marketplace platforms ...