Blar i Marketing management på tittel
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Three Essays on Market Shaping Dynamics in Digital Local Food Markets
(Doctoral dissertations at the University of South-Eastern Norway;113, Doctoral thesis, 2021)The overall purpose of this research was to investigate how and why markets emerge, change and vary. In traditional consumer and marketing literature, adoption models, such as the theory of planned behavior and the ... -
Valuation and Allocation of Bought Time
(Doctoral dissertations at the University of South-Eastern Norway;53, Doctoral thesis, 2019)Time is one of the most important resources that consumers gain and spend. It is also a conceptually unique resource. I review the existing literature on time as a resource and discuss time in relation to other resources. ...