Browsing Marketing management by Title
Now showing items 10-11 of 11
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Valuation and Allocation of Bought Time
(Doctoral dissertations at the University of South-Eastern Norway;53, Doctoral thesis, 2019)Time is one of the most important resources that consumers gain and spend. It is also a conceptually unique resource. I review the existing literature on time as a resource and discuss time in relation to other resources. ... -
Value Creation in Digital Marketplace Platforms: Behind Bezos’ Napkin and Beyond
(Doctoral dissertations at the University of South-Eastern Norway;194, Doctoral thesis, 2024)The overall research topic of this dissertation is to understand value creation in digital marketplace platforms from a business model perspective. The dissertation starts out by focusing on digital marketplace platforms ...