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dc.contributor.authorMadsen, Dag Øivind
dc.contributor.authorSlåtten, Kåre
dc.date.accessioned2019-01-22T13:11:46Z
dc.date.available2019-01-22T13:11:46Z
dc.date.created2019-01-08T09:53:40Z
dc.date.issued2019
dc.identifier.citationSoc. Sci. 2019, 8(1), 28.nb_NO
dc.identifier.issn2076-0760
dc.identifier.urihttp://hdl.handle.net/11250/2581797
dc.descriptionThis article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license.nb_NO
dc.description.abstractBlue Ocean Strategy (BOS) is a management concept which prescribes that organizations, rather than going head-to-head with competitors, try to create and exploit new market spaces, so-called blue oceans. Since its inception in the mid-2000s, BOS has become one of the most popular concepts in the field of strategy and one of the biggest buzzwords in the business world. This paper examines the emergence and evolution of BOS through the lens of management fashion theory. The analysis shows that the BOS concept exhibits several characteristics which makes it highly appealing to organizations and managers. In addition, the emergence of the concept was helped by a good fit with the zeitgeist in the field of strategy during the 2000s, which had shifted to a strong focus on theories and ideas about disruptive innovation and business model innovation. The popularization of the BOS concept can also be attributed to the backing of a powerful supply-side actors, and, in particular, the concept’s creators Kim and Mauborgne. While the attention given to BOS in public management discourse suggests that the concept can currently be considered highly fashionable, evidence about the concept’s use on the demand-side remains limited. Most surveys indicate that the adoption and diffusion is lower than would be expected based on the intensity of discourse surrounding the concept. Therefore, the current study provides some support for the view that supply-side and demand-side activity related to management fashions does not necessarily coevolve.nb_NO
dc.language.isoengnb_NO
dc.relation.urihttps://www.mdpi.com/2076-0760/8/1/28
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.titleExamining the emergence and evolution of Blue Ocean Strategy through the lens of management fashion theorynb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionpublishedVersionnb_NO
dc.rights.holder© 2019 by the authors. Licensee MDPI, Basel, Switzerland.nb_NO
dc.source.pagenumber28nb_NO
dc.source.volume8nb_NO
dc.source.journalSocial Sciencesnb_NO
dc.source.issue1nb_NO
dc.identifier.doihttps://doi.org/10.3390/socsci8010028
dc.identifier.cristin1652014
cristin.unitcode222,57,3,0
cristin.unitnameInstitutt for økonomi, markedsføring og jus
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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Navngivelse 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal