Brand Activism
| dc.contributor.advisor | Hem, Leif | |
| dc.contributor.author | Marku, Sared | |
| dc.contributor.author | Egholm, Geir | |
| dc.date.accessioned | 2023-07-05T16:42:02Z | |
| dc.date.available | 2023-07-05T16:42:02Z | |
| dc.date.issued | 2023 | |
| dc.identifier | no.usn:wiseflow:6858112:55029858 | |
| dc.identifier.uri | https://hdl.handle.net/11250/3076285 | |
| dc.description.abstract | Through this thesis, we will identify the characteristics and defining features that make up BA, providing a clear definition and classification for the phenomena. This will help distinguish it from similar concepts, assist in future research, and provide marketing and corporate managers with a better understanding of the differences necessary for inclusion in their strategic plans and executions. | |
| dc.language | eng | |
| dc.publisher | University of South-Eastern Norway | |
| dc.title | Brand Activism | |
| dc.type | Master thesis |
