Brand Activism
Master thesis
Permanent lenke
https://hdl.handle.net/11250/3076285Utgivelsesdato
2023Metadata
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Sammendrag
Through this thesis, we will identify the characteristics and defining features that make up BA, providing a clear definition and classification for the phenomena. This will help distinguish it from similar concepts, assist in future research, and provide marketing and corporate managers with a better understanding of the differences necessary for inclusion in their strategic plans and executions.