Unlocking the power of big data within the early design phase of the new product development process
Peer reviewed, Journal article
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Original versionAli, H. B., Helgesen, F. H. & Falk, K. (2021). Unlocking the power of big data within the early design phase of the new product development process. INCOSE International Symposium, 31(1), 434-452. https://doi.org/10.1002/j.2334-5837.2021.00846.x
This study investigates how to exploit big data to increase knowledge in the early design phase within new product development through an industrial application. There are limited research and a scarcity of empirical studies that show the use of big data within new product development in manufacturing industries. Shorter design cycle demand, rapid decision-making, and the need for data-driven methodology are evident. An increase of knowledge through big data analytics, closing the loop with a knowledge base, has become a critical success criterion within the various industries. This paper reviews the state-of-the-art in academic literature and investigates a case company. The case uncovered a gap of limited feedback into the early design phase. We developed a generic agile approach to extract value through analyzing big data. To fill in the identified gap, we tested our approach on a sample of big data, including both internal and external user data. Positive feedback from a survey complemented by interviews indicates that our method can aid decision-making within the early design phase by acquiring a more data-driven methodology.