Traditional elements as part of state's presentation during mega sport events
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Original versionSilko, G. Traditional elements as part of state's presentation during mega sport events. Master thesis, Telemark University College, 2013
The research area of my project covers the field of using traditional elements in a states presentation of itself during a mega sport event like the Olympic Games and the European Football Championship (UEFA). My main focus will be on the XVII Olympic Games in Lillehammer in 1994 and the UEFA-2012 in Ukraine. My main research covers city's and countries' presentations through the use of traditional elements for the visual identification, presentation of the whole state. I will trace the symbols that states usually use for presenting themselves to the world (national, religious, historical, traditional, etc). I will focus on the visual communication of the Games - the Olympic posters - to define the way, the type and the elements used for identification, self-presentation and promotion of the country and the city in the space of the posters. The challenge of the practical part is to find traditional/cultural approaches in defining, understanding Ukrainian traditions and traditional elements, and in finding the way to present them as a part of national identity.