Traditional elements as part of state's presentation during mega sport events

Abstract

The research area of my project covers the field of using traditional elements in a states presentation of itself during a mega sport event like the Olympic Games and the European Football Championship (UEFA). My main focus will be on the XVII Olympic Games in Lillehammer in 1994 and the UEFA-2012 in Ukraine. My main research covers city's and countries' presentations through the use of traditional elements for the visual identification, presentation of the whole state. I will trace the symbols that states usually use for presenting themselves to the world (national, religious, historical, traditional, etc). I will focus on the visual communication of the Games - the Olympic posters - to define the way, the type and the elements used for identification, self-presentation and promotion of the country and the city in the space of the posters. The challenge of the practical part is to find traditional/cultural approaches in defining, understanding Ukrainian traditions and traditional elements, and in finding the way to present them as a part of national identity.