Traditional elements as part of state's presentation during mega sport events
dc.contributor.author | Silko, Ganna | |
dc.coverage.spatial | Norge | |
dc.coverage.spatial | Ukraina | |
dc.date.accessioned | 2015-01-27T20:34:30Z | |
dc.date.accessioned | 2017-04-19T13:19:51Z | |
dc.date.available | 2015-01-27T20:34:30Z | |
dc.date.available | 2017-04-19T13:19:51Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | Silko, G. Traditional elements as part of state's presentation during mega sport events. Master thesis, Telemark University College, 2013 | |
dc.identifier.uri | http://hdl.handle.net/11250/2439097 | |
dc.description.abstract | The research area of my project covers the field of using traditional elements in a states presentation of itself during a mega sport event like the Olympic Games and the European Football Championship (UEFA). My main focus will be on the XVII Olympic Games in Lillehammer in 1994 and the UEFA-2012 in Ukraine. My main research covers city's and countries' presentations through the use of traditional elements for the visual identification, presentation of the whole state. I will trace the symbols that states usually use for presenting themselves to the world (national, religious, historical, traditional, etc). I will focus on the visual communication of the Games - the Olympic posters - to define the way, the type and the elements used for identification, self-presentation and promotion of the country and the city in the space of the posters. The challenge of the practical part is to find traditional/cultural approaches in defining, understanding Ukrainian traditions and traditional elements, and in finding the way to present them as a part of national identity. | |
dc.language.iso | eng | |
dc.publisher | Høgskolen i Telemark | |
dc.subject | plakatkunst | |
dc.subject | plakater | |
dc.subject | markedsføring | |
dc.subject | tradisjonelle elementer | |
dc.subject | sportsarrangementer | |
dc.subject | idrettsarrangementer | |
dc.subject | idrett | |
dc.subject | nasjonalisme | |
dc.subject | OL | |
dc.subject | UEFA | |
dc.subject | fotball | |
dc.subject | olympiske leker | |
dc.subject | vinterleker | |
dc.subject | tradisjon | |
dc.subject | presentasjon | |
dc.subject | billedanalyse | |
dc.subject | broderi | |
dc.subject | pysanka | |
dc.subject | eggmaling | |
dc.title | Traditional elements as part of state's presentation during mega sport events | |
dc.type | Master thesis | |
dc.description.version | Published version | |
dc.rights.holder | © Copyright The Author. All rights reserved | |
dc.subject.nsi | 120 |