Klesdiskursen i sandvolleyball i OL-04
Journal article, Peer reviewed
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OriginalversjonNorsk medietidsskrift 12(2005) Nr. 3, s. 234-255
This article is part of the project: "Tabloidization of sport and culture in the Norwegian media: 1930s-2004". The focus is on texts from the Norwegian, national tabloid papers VG and Dagbladet from August 14th until October 31st. First, I will explore what discourses do agents of the media draw on. Secondly, I will explore how the journalists produced a polarization of discources between the texts of the agent, which is a well-known tabloid practice. Thirdly, I will adress in what way the picturs confirm a stereotype understanding of gender. I am inspired by elements form Norman Fairclough`s critical discourse analysis.