Blar i Institutt for økonomi, markedsføring og jus på tidsskrift "Journal of Destination Marketing & Management"
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Destination cobranding in interorganizational networks: Assessing the role of central tourism organizations
(Peer reviewed; Journal article, 2020)This study examines whether tourism organizations influence each other to cobrand with the destination brand as a function of the interorganizational network structure. Empirically, it combines questionnaire and ... -
Imitation strategies and interfirm networks in the tourism industry: A structure–agency approach
(Journal article; Peer reviewed, 2018)The paper investigates the association between tourism firms’ imitation strategies and the interfirm network structure in which they are embedded. In particular, it analyzes how imitation contributes to (1) tie formation ...