Blar i Institutt for økonomi, markedsføring og jus på tidsskrift "Journal of Business-to-Business Marketing"
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When does relational exchange matters? Social bond, trust and satisfaction
(Peer reviewed; Journal article, 2019)Purpose: The extant literature on business-to-business relationship has shown that trust, relationship duration, and social bond are the key drivers of relationship satisfaction. Notwithstanding, studies on the examination ...