Blar i Institutt for økonomi, historie og samfunnsvitenskap på tidsskrift "Journal of Business Research"
Viser treff 1-6 av 6
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An agile co-creation process for digital servitization: A micro-service innovation approach
(Peer reviewed; Journal article, 2020)In this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four ... -
Ecosystem transformation for digital servitization: A systematic review, integrative framework, and future research agenda
(Peer reviewed; Journal article, 2022)Manufacturing firms are increasingly seeking to capture the potential of digitalization by transforming towards digital servitization. Yet, most manufacturers struggle to realize the value through digital servitization ... -
Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies
(Journal article; Peer reviewed, 2020)In this study, we argue for a redefining of the consumer's role in market innovation and suggest new patterns of consumer adoption and diffusion of market innovations. In studying the consumer-oriented literature, we ... -
Revenue models for digital services in the railway industry: A framework for choosing the right revenue model
(Peer reviewed; Journal article, 2023)While digital servitization provides manufacturing companies with the potential to earn additional revenues in the transition process from physical to digital offerings, the implementation of adequate value-capturing ... -
Servitization research: A review and bibliometric analysis of past achievements and future promises
(Journal article; Peer reviewed, 2021)Manufacturing firms are increasingly adopting a strategy known as 'servitization' to add services to existing product-based offerings to stimulate additional revenue and growth. While the emerging research domain of ... -
Worth the risk? The profit impact of outcome-based service offerings for manufacturing firms
(Peer reviewed; Journal article, 2021)Because research on outcome-based service offerings (OBS) is very case study oriented, we lack empirical knowledge of OBS provider profitability in general. Drawing upon an unbalanced panel dataset (n = 1566, N = 14,756), ...