Blar i Institutt for økonomi, historie og samfunnsvitenskap på forfatter "Pedersen, Per Egil"
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Consumers in local food markets: From adoption to market co-creation
Bentsen, Kristin; Pedersen, Per Egil (Journal article; Peer reviewed, 2020)Purpose: The purpose of this paper is to explore the consumer adoption literature on local food. This study discusses the applicability of traditional models of adoption and diffusion to understand new phenomena such as ... -
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective
Oklevik, Ove; Nysveen, Herbjørn; Pedersen, Per Egil (Peer reviewed; Journal article, 2022)Although a few studies have examined the influences of the co-creation elements of dialogue, access, risk assessment, and transparency (DART), little is known about the mechanisms underlying these influences. In this ... -
Innovation Management Practices in Production-Intensive Service Firms
Aas, Tor Helge; Breunig, Karl Joachim; Hydle, Katja Maria; Pedersen, Per Egil (Journal article; Peer reviewed, 2015)This paper posits that innovation management practices are contingent upon the type of industry, and examines the innovation management practices in a distinctive set of service firms: production-intensive service firms. ... -
Motiver for å delta i eventer: betydningen av deltakernes rolle
Pedersen, Per Egil; Nysveen, Herbjørn; Oklevik, Ove (Chapter, 2019)I dette kapitlet ser vi på hvordan ulike motiver påvirker eventdeltakelse blant deltakere med ulike roller – rolle som kun publikum, kun frivillig, kun utøver eller kombinasjoner av disse. Resultatene fra en forstudie og ... -
Organizational Transformation Through Service Design: The Institutional Logics Perspective
Kurtmollaiev, Seidali; Fjuk, Annita; Pedersen, Per Egil; Clatworthy, Simon; Kvale, Knut (Journal article; Peer reviewed, 2018)In this article, we provide in-depth insight into the process of adopting service design (SD) by a large service organization. We use an inductive interpretive approach and draw on rich longitudinal data collected in one ... -
Tilfredsheit med eit hotell. Kva rolle spelar opplevingar med merkevara, innovasjonsgrad og grøn image?
Oklevik, Ove; Pedersen, Per Egil; Nysveen, Herbjørn (Journal article; Peer reviewed, 2018)I denne artikkelen studerer vi effekten av merkeoppleving, innovasjonsgrad og grøn image på tilfredsheit med merkevara i hotellsektoren og diskuterer kva praktiske implikasjonar dette har for leiinga av eit hotell. Vi ...