Blar i Institutt for industriell økonomi, strategi og statsvitenskap på forfatter "Opstad, Birger"
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Enhancing consumer participation in the context of sport events: The power of three basic psychological needs
Moghaddam, Bardiya; Kristiansen, Elsa; Opstad, Birger (Peer reviewed; Journal article, 2024)Consumer active participation (CP) is crucial for creating valuable experiences in tourism and event contexts. However, previous studies have focused exclusively on the physical and psychological aspects of CP, neglecting ... -
Evaluation effects of bundle size and price presentation
Engeset, Marit G.; Opstad, Birger (Journal article; Peer reviewed, 2017)Purpose – Marketers often combine products in bundles to increase demand. Research has shown that itemizing the prices of the individual products in the bundle raises evaluations in some situations. The purpose of this ...