Browsing Institutt for industriell økonomi, strategi og statsvitenskap by Author "Sahabeh, Easa"
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Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity
Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders (Peer reviewed; Journal article, 2022)Brands and social media platforms are two main players in online behavioral advertising (OBA), but the extant literature overlooks the interaction between them. Although advertising brands invest considerable resources to ...