| dc.description.abstract | Instagram promotions are immensely popular among users, which drastically changed the manner of the traditional buying and selling process. Many research and studies have been conducted on social media advertisement but due to a relatively new phenomenon which recently grown, only a few studies are found on Instagram promotions. However, in the case of Nepal, no research has been done yet on Instagram promotions and their Influence on consumer purchase decisions. So, it is important to conduct research on the impact of Instagram promotions on Nepalese consumer buying behavior as it is getting more popular among Nepalese users specially after the pandemic. Further, the impact of Instagram influencers enforcers as marketing communication tools was previously been extensively researched but there is not enough academic research, so through this research, I want to analyze the impact of Instagram influencers on consumer buying behavior which will open the door for future researchers. | |
