Browsing Master of Science in Digital Transformation by Author "Kc, Jyoti"
Now showing items 1-1 of 1
-
Impact of Instagram promotions/endorsements on Nepalese consumer buying behavior
Kc, Jyoti (Master thesis, 2022)Instagram promotions are immensely popular among users, which drastically changed the manner of the traditional buying and selling process. Many research and studies have been conducted on social media advertisement but ...