Browsing Master of Science in Digital Transformation by Author "Issaka, Ayuba"

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Exploring Factors Influencing the Adoption of WhatsApp Business App Among Ghanaian Sole Proprietorship Entrepreneurs: A UTAUT2 Perspective

Issaka, Ayuba (Master thesis, 2024)

The adoption of modern technological innovations, such as the WhatsApp Business App (WBA), among entrepreneurs in developing economies, remains sluggish due to multifaceted factors including economic constraints, cultural ...