Blar i Institutt for økonomi, markedsføring og jus på emneord "strategic planning"
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Not dead yet: the rise, fall and persistence of the BCG Matrix
(Journal article; Peer reviewed, 2017)The BCG Matrix was introduced almost 50 years ago, and is today considered one of the most iconic strategic planning techniques. Using management fashion theory as a theoretical lens, this paper examines the historical ...