Blar i Institutt for økonomi, markedsføring og jus på forfatter "Lastrucci, Giovanna"
-
Pride in my past: Influencing sustainable choices through behavioral recall
Rowe, Zoe O; Wilson, Hugh N.; Dimitriu, Radu; Charnley, Fiona J; Lastrucci, Giovanna (Peer reviewed; Journal article, 2019)Emotional appraisal research has demonstrated that recalling a past behavior and its associated emotions can influence future behavior. However, how such recalled emotions shape sustainable consumer choice has not been ...