Blar i Institutt for økonomi, markedsføring og jus på forfatter "Pedersen, Per Egil"
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Consumers in local food markets: From adoption to market co-creation
Bentsen, Kristin; Pedersen, Per Egil (Journal article; Peer reviewed, 2020)Purpose: The purpose of this paper is to explore the consumer adoption literature on local food. This study discusses the applicability of traditional models of adoption and diffusion to understand new phenomena such as ...