Blar i Handelshøyskolen på tidsskrift "Annals of Tourism Research"
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Product diversification and isomorphism: The case of ski resorts and “me-too” innovation
(Peer reviewed; Journal article, 2021)Many ski-lift operators are trying to diversify their business by opening summer parks and in so doing, to reposition their resorts as year-round destinations. Almost half of ski-lift operators in Tyrol introduced such ...