Blar i 1 USN ansatte på tidsskrift "Psychology & Marketing"
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Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity
(Peer reviewed; Journal article, 2022)Brands and social media platforms are two main players in online behavioral advertising (OBA), but the extant literature overlooks the interaction between them. Although advertising brands invest considerable resources to ... -
Pride in my past: Influencing sustainable choices through behavioral recall
(Peer reviewed; Journal article, 2019)Emotional appraisal research has demonstrated that recalling a past behavior and its associated emotions can influence future behavior. However, how such recalled emotions shape sustainable consumer choice has not been ... -
So happy for your loss: Consumer schadenfreude increases choice satisfaction
(Peer reviewed; Journal article, 2020)Consumers often feel schadenfreude, an emotion reflecting an experience of pleasure over misfortunes of another. Schadenfreude has found wide use in advertising, but its actual consequences for consumers have not been ...