Blar i Master i økonomi og ledelse / siviløkonom på emneord "marketing"
Viser treff 1-2 av 2
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Persuasion in the Emerging Field of 3-D Technology
(Master thesis, 2015)This study examines the role of 3-D product visualization logos in marketing. Differences between 2-D and 3-D product visualization logos were tested in the areas of affective and behavioral components of attitudes. This ... -
Strengthening the employer brand image : Experimentation of proactive recruitment related activities
(Master thesis, 2014)The labor market in Norway is characterized as having low unemployment and the competition for hiring is tough. This can especially be seen in engineering businesses where the businesses are all competing for the same ...