Blar i Master i økonomi og ledelse / siviløkonom på emneord "eksterne faktorer"
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Effects of market orientation on business performance : Environmental moderators, effectiveness and efficiency mediators and the role of firm capabilities
(Master thesis, 2012)Market orientation, centered at the very heart of marketing management literature, is argued to influence a firm’s performance, and this relationship has received considerable research attention. It is, however, argued ...