Browsing Master i økonomi og ledelse / siviløkonom by Subject "3D products visualization"
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Persuasion in the Emerging Field of 3-D Technology
(Master thesis, 2015)This study examines the role of 3-D product visualization logos in marketing. Differences between 2-D and 3-D product visualization logos were tested in the areas of affective and behavioral components of attitudes. This ...