Browsing Master i økonomi og ledelse / siviløkonom by Author "Sande, Silje Eikerol"
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Emotional Images in Charitable Appeals on Facebook; Effects of Using Different Emotional Images in Appeals on Sharing and Donation Intention
Sande, Silje Eikerol (Master thesis, 2021)Fundraising on social media is growing, but limited research exists on the effectiveness of different donation appeals on these platforms. Further research is warranted as the effectiveness of campaigns on social media is ...