Browsing 3 Masteroppgaver by Author "Talukder, Md Golam Muttaquee"

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Identifying the role of digital marketing in changing consumers’ buying decision

Talukder, Md Golam Muttaquee; Shuvo, Hossain Ahmed (Master thesis, 2022)

This thesis examines how digital marketing affects consumers' purchasing behavior. More specifically, it seeks to comprehend and examine how information systems have been adapted in digital marketing and how this has ...