Customer value in port operations : A supply chain perspective
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The importance of Customer value has been received the academicians and companies attention in recent years. Port and terminal in tegration is not a new topic, as the concept of supply chain integration has been extended to maritime and port supply chain by scholars over the last decade. Many studies took the supply chain integration concept and its functions in order to analysis the partners’ relationships within maritime supply chain. The value that port users perceive and seek is different with that one in many years ago; long term relationship is considered rather than cost reduction. Consolidation ports in global supply chain brought a new role for ports in terms of delivering value to customers. This thesis aims to make a contribution in respect of the significance of customer value in port operations by first, adopting a systematic review of the relevant literature on customer value and supply chain. Second, identify the potential interactions which effect on customer value, by focusing on information technology and internal integration. Finally, conceptualize the possible relationships between information technology, internal integration, and customer into a model.