Browsing Marketing management by Subject "value logics"

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    • Value Creation in Digital Marketplace Platforms: Behind Bezos’ Napkin and Beyond 

      Reinsberg, Richard (Doctoral dissertations at the University of South-Eastern Norway;194, Doctoral thesis, 2024)
      The overall research topic of this dissertation is to understand value creation in digital marketplace platforms from a business model perspective. The dissertation starts out by focusing on digital marketplace platforms ...