Browsing Marketing management by Subject "information"
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Membership Change in Advertising Development Teams: The Role of Market Knowledge and Information Elaboration
(Doctoral dissertations at the University of South-Eastern Norway;51, Doctoral thesis, 2019)Advertising agencies rely on membership change to improve creative team performance. In a study of 224 advertising projects in the US, I consider the effect of team membership change on two desirable team’s creativity-relevant ...