Blar i Marketing management på forfatter "Jin, Daoyan"
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Consumer self-tracking behavior: An investigation of the drivers and outcomes of self-tracking
Jin, Daoyan (Doctoral dissertations at the University of South-Eastern Norway;50, Doctoral thesis, 2019)Despite the increasing popularity of self-tracking technologies in the market (e.g., activity tracking devices and apps), consumer adoption of these technologies continues to be a challenge, and there exists concerns about ...