Business success factors in the norwegian geomatics industry
Research report, Peer reviewed
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The project was designed to identify key drivers of organizational innovative practices of geomatics firms in the Hønefoss region. Specifically, the study examined factors that influenced important organizational outcomes, including financial performance, marketing effectiveness, marketing efficiency, and product advantage. The principle areas of investigation included tacit knowledge transfer, market offering flexibility, marketing process innovation, and environmental scanning. The key drivers examined included interfunctional connectedness, interfunctional communication quality, interfunctional conflict, the level of coworker trust, and socialization efforts. In addition, the project examined demographic characteristics of the firms. Data were collected from 46 member firms of GeoForum. Four firms were eliminated from the sample because they were either much larger or much smaller than the typical member firm. The data were analyzed using descriptive statistics, correlation analyses, and backward stepwise linear multiple regressions. The results suggest that interfunctional connectedness, marketing domain width, domestic orientation, marketing process innovation, and market offering flexible are important factors that influence organizational success. The results suggest 10 general recommendations: • GeoForum should give members access to more relevant competence enhancing programs. • GeoForum should facilitate member firms forming cooperative relationships with each other. • Statens Kartverk should develop competences that are more relevant to geomatics firms. • Statens Kartverk should acquire the ability to develop valued cooperative relationships with geomatics firms. • GeoForum members should find ways to form cooperative relationships with each other. • GeoForum members should focus on ways to increase the interfunctional connectedness in their firms. • GeoForum members should focus on ways to increase the marketing domain width in their firms. • GeoForum members should focus on decreasing their domestic orientations. • GeoForum members should focus on increasing their market offering flexibility. • GeoForum members should focus on increasing their marketing process innovations.
SeriesRapporter fra Høgskolen i Buskerud