Browsing USN Open Archive by Author "Shanka, Mesay Sata"

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Developing Marketing Capabilities Using Networks: Structure, Content, and Performance Implications

Shanka, Mesay Sata (Doctoral dissertations at the University of South-Eastern Norway; 129, Doctoral thesis, 2022)

Building on marketing capabilities literature and social network theories, this thesis empirically investigates the contribution of network connections to the development of firm marketing capabilities. This thesis ...
When does relational exchange matters? Social bond, trust and satisfaction

Shanka, Mesay Sata; Buvik, Arnt (Peer reviewed; Journal article, 2019)

Purpose: The extant literature on business-to-business relationship has shown that trust, relationship duration, and social bond are the key drivers of relationship satisfaction. Notwithstanding, studies on the examination ...