Blar i USN Open Archive på forfatter "Ali, Raza"
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Advertising during the COVID-19 Pandemic: Trends and Theoretical Developments
Najam, Usama; Ali, Raza; Burki, Umar (Peer reviewed; Journal article, 2023)This study examines how the COVID-19 pandemic affected the trends and theoretical development of advertising research. By using appropriate keywords, this research selected 210 articles from the Web of Science database. ...