Blar i USN Open Archive på forfatter "Jovanovic, Marin"
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Value Creation and Value Capture Alignment in Business Model Innovation: A Process View on Outcome‐Based Business Models
Sjödin, David; Parida, Vinit; Jovanovic, Marin; Visnjic, Ivanka (Peer reviewed; Journal article, 2020)Industrial manufacturers are innovating their business models by shifting from selling products to selling outcome‐based services, where the provider (manufacturer) guarantees to deliver the performance outcomes of the ...