Browsing USN Open Archive by Author "Moisieiev, Dmytro"
Now showing items 1-1 of 1
-
So happy for your loss: Consumer schadenfreude increases choice satisfaction
Moisieiev, Dmytro; Dimitriu, Radu; Jain, Shailendra P. (Peer reviewed; Journal article, 2020)Consumers often feel schadenfreude, an emotion reflecting an experience of pleasure over misfortunes of another. Schadenfreude has found wide use in advertising, but its actual consequences for consumers have not been ...