Browsing USN Open Archive by Author "Østeng, Evelina Edith"
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Purchase intentions for influencer collections: an extended TPB explanation
Gulbrandsen, Tonje Eva Finnerud; Østeng, Evelina Edith (Master thesis, 2024)While influencer marketing has been on the rise in the past few years, a research gap remains in understanding celebrity endorsements (Purohit & Arora, 2022, p. 1258). Similarly, social influences in the context of purchase ...