The Impact of Digital Marketing on the Rise of Youth-Owned Small and Medium-sized Enterprises(SMEs) in Nepal: Opportunities, Challenges, and Strategic Insights

Abstract

This thesis is carried out on the youth entrepreneurs of Nepal in the current scenario to study the growth of entrepreneurship is either influenced by the social media or not. DOI framework has been implemented and the different factors relationship with Behavioural intention of youth to venture into entrepreneurship was tested to prove the hypothesis. This research was solely carried by me in the supervision of my supervisor (Karen Stendal).