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dc.contributor.authorGlebova, Ekaterina
dc.contributor.authorMadsen, Dag Øivind
dc.date.accessioned2024-09-05T12:40:34Z
dc.date.available2024-09-05T12:40:34Z
dc.date.created2024-08-21T15:38:40Z
dc.date.issued2024
dc.identifier.citationGlebova, E., & Madsen, D. Ø. (2024). Twin transformation as a strategic approach in sport management: the synergy of digitalization and sustainability in sports. Frontiers in Sports and Active Living, 6, Artikkel 1403793.en_US
dc.identifier.issn2624-9367
dc.identifier.urihttps://hdl.handle.net/11250/3150362
dc.description.abstractThe integration of digitalization and sustainability principles, encapsulated within the Twin Transformation (TT) approach, has emerged as a transformative paradigm within sport management. However, there is a critical gap in understanding how these two transformative forces can be synergistically harnessed within the field of sport management. This paper explores the conceptual underpinnings of TT and its implications for enhancing organizational performance and addressing contemporary challenges in the sports industry. Drawing upon interdisciplinary perspectives, the paper examines how TT fosters innovation, enhances fan engagement, and promotes environmental responsibility within sport management. Through a synthesis of theoretical insights and practical examples, the paper highlights the potential of TT to drive positive change across various facets of sport management, from operational practices to stakeholder engagement. Furthermore, the paper underscores the importance of ongoing research and scholarly inquiry in advancing our understanding of TT and its implications for theory and practice in sport management. Overall, this paper provides a comprehensive overview of TT in sport management, offering valuable insights for researchers, practitioners, and stakeholders seeking to navigate the dynamic landscape of the sports industry.en_US
dc.language.isoengen_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.titleTwin transformation as a strategic approach in sport management: the synergy of digitalization and sustainability in sportsen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.rights.holder© 2024 Glebova and Madsen.en_US
dc.source.volume6en_US
dc.source.journalFrontiers in Sports and Active Livingen_US
dc.identifier.doihttps://doi.org/10.3389/fspor.2024.1403793
dc.identifier.cristin2288385
dc.source.articlenumber1403793en_US
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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