| dc.description.abstract | The digital age has brought about a significant change in the way we conduct business, and micro-entrepreneurship on digital platforms has emerged as a powerful force driving economic growth. With the advent of technology, individuals can now utilize digital platforms like Airbnb, Etsy, and Uber to turn their skills, hobbies, and spare time into a source of income. Micro-entrepreneurship on these platforms has opened new opportunities for people to become self-employed and take control of their financial futures.
Digital platforms have provided a unique opportunity for micro-entrepreneurs to reach a broader audience, increase their income, and improve their livelihoods. These platforms have also been instrumental in promoting rural tourism and creating a sustainable income stream for people in remote areas.
However, like any other business model, micro-entrepreneurship on digital platforms comes with its own set of challenges. The lack of regulation, the risk of financial instability, and the need for constant innovation and adaptation are just a few examples of the challenges micro-entrepreneurs face.
As we continue to navigate the ever-changing landscape of digital platforms, it is essential to understand the motivations and consumption patterns of micro-entrepreneurs. This understanding can help us identify the challenges and opportunities in this field and develop strategies to promote sustainable and inclusive growth.
This study aims to contribute to this understanding by exploring the motivations and consumption patterns of micro-entrepreneurs on Airbnb in the Arctic region. The findings of this study can serve as a valuable resource for policymakers, businesses, and individuals looking to enter the world of micro-entrepreneurship on digital platforms, like Airbnb.
Keywords: Airbnb, Arctic, micro-entrepreneurship, post-income consumption patterns, sustainable rural tourism, motivation. | |
