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dc.contributor.authorNordbø, Ingeborg
dc.contributor.authorSegovia-Pérez, Mónica
dc.contributor.authorMykletun, Reidar J.
dc.identifier.citationNordbø, I., Segovia-Pérez, M. & Mykletun, R. J. (2020). WWOOFers in Norway – who are they? Scandinavian Journal of Hospitality and Tourism, 1-19.en_US
dc.description.abstractSome travellers “want to make a difference” and develop themselves while exploring the world through programmes offered by international volunteer organisations, such as the WWOOF initiative (WorldWide Opportunities on Organic Farms). This international network promotes organic farming and sustainable lifestyles by connecting hosts and volunteers who are willing to work for hosts in exchange for food, accommodation, and insight into organic farming. However, who are these WWOOFers? While researched mainly by qualitative studies in other countries (e.g. Australia, Hawaii, Japan, U.S.A.), this is the first cross-sectional study of WWOOFers in Europe. Data was collected by online questionnaires to WWOOFers registered at WWOOF Norway (n = 1184; response rate = 85%). These WWOOFers come from 77 countries, among which U.S.A., Germany, France, Italy, Spain, and the Netherlands dominates. They are mainly young, well-educated, well-travelled, urban people wanting to explore rural living. Some, but not all report lifestyles and behavioural intentions in line with the WWOOF philosophy. Age and gender differences apply. Through factor analyses, the study identified seven personal characteristics, including, in descending order Empathy, Goal-orientation, Outgoing, Reserved, Recognition seeking, Child-oriented, and Egoistic-materialistic. The study expands the current insights and partly contradicting previous research.en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.titleWWOOFers in Norway–who are they?en_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.rights.holder© 2020 The Author(s).en_US
dc.source.journalScandinavian Journal of Hospitality and Tourismen_US

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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
Med mindre annet er angitt, så er denne innførselen lisensiert som Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal