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dc.contributor.authorShneor, Rotem
dc.contributor.authorMunim, Ziaul Haque
dc.date.accessioned2020-01-15T13:36:40Z
dc.date.available2020-01-15T13:36:40Z
dc.date.created2019-06-20T17:40:35Z
dc.date.issued2019
dc.identifier.citationJournal of Business Research. 2019, 103, 56-70.nb_NO
dc.identifier.issn0148-2963
dc.identifier.urihttp://hdl.handle.net/11250/2636457
dc.descriptionPublished by Elsevier Inc. This is an open access article under the CC BY license.nb_NO
dc.description.abstractReward crowdfunding is a popular channel for entrepreneurial fundraising, whereby backers receive non-monetary benefits in return for monetary contributions while accepting risks of non-delivery on campaign pitch promises. To understand contribution behavior in this context, we apply the Theory of Planned Behavior (TPB) for analyzing contribution intentionality and behavior, as well as their antecedents. We use survey data from 560 users of Finland's leading reward crowdfunding platform– Mesenaatti. Our findings show that an extended TPB model holds for reward crowdfunding and that both financial-contribution intentions and information-sharing intentions predict behavior. This highlights the dual nature of reward crowdfunding-contribution intentions and behavior, where information sharing helps reduce information asymmetry and serves as a quality signal in support of financial contribution. This paper also presents significant differences in attitudes, self-efficacy, financial contribution and information-sharing intentions between high-sum and low-sum contributors.nb_NO
dc.description.abstractReward crowdfunding contribution as planned behaviour: An extended frameworknb_NO
dc.language.isoengnb_NO
dc.relation.urihttps://www.sciencedirect.com/science/article/pii/S014829631930373X
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.titleReward crowdfunding contribution as planned behaviour: An extended frameworknb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionpublishedVersionnb_NO
dc.rights.holder© 2019 The Author(s).nb_NO
dc.source.pagenumber56-70nb_NO
dc.source.volume103nb_NO
dc.source.journalJournal of Business Researchnb_NO
dc.identifier.doi10.1016/j.jbusres.2019.06.013
dc.identifier.cristin1706589
cristin.unitcode222,58,5,0
cristin.unitnameInstitutt for maritime operasjoner
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode2


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