Browsing Marketing management by Subject "time"

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    • Valuation and Allocation of Bought Time 

      Tabrizi, Eisa Sahabeh (Doctoral dissertations at the University of South-Eastern Norway;53, Doctoral thesis, 2019)
      Time is one of the most important resources that consumers gain and spend. It is also a conceptually unique resource. I review the existing literature on time as a resource and discuss time in relation to other resources. ...