Browsing Marketing management by Title
Now showing items 4-8 of 8
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Membership Change in Advertising Development Teams: The Role of Market Knowledge and Information Elaboration
(Doctoral dissertations at the University of South-Eastern Norway;51, Doctoral thesis, 2019)Advertising agencies rely on membership change to improve creative team performance. In a study of 224 advertising projects in the US, I consider the effect of team membership change on two desirable team’s creativity-relevant ... -
Promoting upskilling: How a situational growth mindset increases consumers’ adoption of really new products
(Doctoral dissertations at the University of South-Eastern Norway;36, Doctoral thesis, 2019)Despite their evident capacity for improving people’s lives, 40 to 90 percent of innovations fail. A significant amount of research suggests that one important reason for failure is consumers’ lack of understanding of the ... -
Ready to let go! Effects of consumers’ task expertise on forming intentions to adopt autonomous products
(Doctoral dissertations at the University of South-Eastern Norway;55, Doctoral thesis, 2019)The concept of self-performing products can be traced back to the world’s earliest civilizations and has long been a staple of science fiction. Fiction has now become reality as we experience the rise of autonomous products ... -
Three Essays on Market Shaping Dynamics in Digital Local Food Markets
(Doctoral dissertations at the University of South-Eastern Norway;113, Doctoral thesis, 2021)The overall purpose of this research was to investigate how and why markets emerge, change and vary. In traditional consumer and marketing literature, adoption models, such as the theory of planned behavior and the ... -
Valuation and Allocation of Bought Time
(Doctoral dissertations at the University of South-Eastern Norway;53, Doctoral thesis, 2019)Time is one of the most important resources that consumers gain and spend. It is also a conceptually unique resource. I review the existing literature on time as a resource and discuss time in relation to other resources. ...