Blar i Institutt for økonomi, markedsføring og jus på forfatter "Dimitriu, Radu"

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    • Brand extension similarity can backfire when you look for something specific 

      Dimitriu, Radu; Warlop, Luk; Samuelsen, Bendik Meling (Journal article; Peer reviewed, 2017)
      Purpose The purpose of this paper is to show that high similarity between a parent brand and an extension category can have a detrimental effect on how a brand extension is perceived to perform on specific attributes. This ...

    • Pride in my past: Influencing sustainable choices through behavioral recall 

      Rowe, Zoe O; Wilson, Hugh N.; Dimitriu, Radu; Charnley, Fiona J; Lastrucci, Giovanna (Peer reviewed; Journal article, 2019)
      Emotional appraisal research has demonstrated that recalling a past behavior and its associated emotions can influence future behavior. However, how such recalled emotions shape sustainable consumer choice has not been ...

    • So happy for your loss: Consumer schadenfreude increases choice satisfaction 

      Moisieiev, Dmytro; Dimitriu, Radu; Jain, Shailendra P. (Peer reviewed; Journal article, 2020)
      Consumers often feel schadenfreude, an emotion reflecting an experience of pleasure over misfortunes of another. Schadenfreude has found wide use in advertising, but its actual consequences for consumers have not been ...